When we talk about the eCommerce platform, definitely we will hear people discussing Shopify. But what about ClickFunnels Vs Shopify? Which should you be using for your business?
Shopify is a one-stop eCommerce platform that lets you build and host your eCommerce website on it. Basically you will only need 30 minutes to have a fully functioned eCommerce running ready to sell and collect payment.
What about ClickFunnels? Maybe some of you guys haven’t heard about ClickFunnels before, but let me introduce it slowly. ClickFunnels is not an eCommerce platform on its own, but it’s a funnel builder. ClickFunnels allows someone to quickly create and build their sales funnel to generate leads and selling products on it.
Similar to Shopify, both allow you to sell different products on it, but ClickFunnels is more specific to funneling your visitors down to make them buying more from you.
Instead of talking about the comparison and which is better, I would like to talk about how to use both together to generate more sales.
The Sales Process of ClickFunnels Sales Funnel
A sales funnel is very good at guiding your visitors through the entire sales funnel and getting them to buy from you. When someone enters your webpage, immediately you will try to grab their contact details to follow up with them in the future. Next, you’ll show them the sales letter to persuade them to buy the first item, and them upsell/down-sell. And then, maybe another one time offer or bundle offer. On the last page, thank them for their payment and show them you’ve more to offer in your business. Now, you can promote them to your product catalogs or eCommerce website to browse through your other products and let them buy more.
The Sales Process of Shopify
Shopify or other eCommerce websites on the other hand, normally you’ll direct the traffic to a product page but not the main page. This is because all you want is to direct them specifically to the product they’re interested in without having them wandering around. Then on the product page itself, there is so many options like the navigation bar, header, footer, and so on. They might accidentally click on it and went to another page. Then, the structure of the product page is very important, make sure you don’t have too much blank area on it. Make it look professional but not spammy. Next, they can add to cart, or checkout instantly. And then, confirm the order, entering contact details and shipping address. Only here, you’ll be getting their contact details. If they’re gone anything before this, they will be gone forever. Last, checkout and payment page.
Difference Between Both Processes
Now you see, both sales processes are different wherein ClickFunnels, the first thing you do is to capture their contact details while in Shopify, you only capture the info when they decided to buy. Although you may argue, you can have a popup to let them enter their details, but bear in mind, you’ll need a good offer in exchange with their contact details here.
So why is an email so important? Follow up. You can follow up with them if they didn’t buy at the end and persuade them to complete the payment. Or you can send them other offers in the future when you have new products. To read more about the importance of email like, you can check it here.
How to Use Both ClickFunnels & Shopify Together
For my business, I use both ClickFunnels and Shopify together. Both having their own strength. For example, I will funnel my visitors using ClickFunnels, but at the end of the funnel, they’ll be directed to my Shopify store. This is very useful for those hyper buyers to continue buying from you. So the sales funnel process will look like this.
You see here, on the first page, 2 step sales page, will be an order form for them to put in their contact details. Then and One time offer(OTO) page for immediate upsell. If they turn down the OTO, send them to a downsell page. They might be interested in anyway. And at the last, send them to the thank you page with your offer wall. The offer wall is where you link back to the Shopify store. You can have multiple products here linking back to your Shopify store.
Conclusion – ClickFunnels Vs Shopify
Well, we’re actually a bit of the topic here. Instead of talking about ClickFunnels Vs Shopify, we actually compared the sales process between both and even suggest how to use both together. Actually this is very important where both platforms can be used together to enjoy the good part of both sides.