As the internet has changed our lives, there are many different online marketing tools that have been simplifying the process of doing business online. A solopreneur can start and make money online in under an hour. It is also possible to integrate all features you need under one platform so you don’t need to navigate to all different areas for different purposes. Today we are going to discuss these 2 platforms of GetResponse and ClickFunnels.
Both GetResponse and ClickFunnels have been to top platforms in their markets that optimize the online presence of businesses. Integration of both tools is crucial to achieving your business goal like generating leads, increasing sales, and retaining customers.
Table of Contents
- 1 What is a Sales Funnel?
- 2 Sales Funnel Stages Explained
- 3 What is GetResponse?
- 4 GetResponse Features
- 5 What is ClickFunnels?
- 6 How ClickFunnels Works?
- 7 ClickFunnels Features
- 8 Summary – GetResponse vs ClickFunnels: Which One Should You Use?
What is a Sales Funnel?
A sales funnel is a sales process that you lead your potential customers to your storefront and nurture them to be your customers and repeat customers. The same process works for the online and offline world.
In the sales funnel, we’ve 4 stages that we walked our potential customers through. Awareness, Interest, Desire, Action
Sales Funnel Stages Explained
Stage 1 : Awareness
In this stage, people don’t know your business exists. They don’t know you and what you’re offering. This is why we use both GetResponse and ClickFunnels to create awareness on social media platforms and as a communication tool for email marketing. Bringing in the potential customer to our business.
Stage 2 : Interest
In this stage, you’re introducing your business to them and making them an interest in what you selling. By offering them some free lead magnets or guides to exchange their contact details.
Stage 3 : Desire
Once they reach your sales page or store, here you need to give them more reasons to purchase from you. For example, it can be a one-time offer, bundle sales, or freebies that increases your value compared to your competitors. Software like ClickFunnels and GetResponse are created to do this. You can have pop-ups that welcome them, and offer them some deals with your registration form. This will increase their desire to buy from you.
Stage 4 : Action
In this final stage, what you want is to get them to take action and make the purchase. Your offer in stage 3 needs to be irresistible that anyone cannot refuse it. They need to say yes to it.
Final stage – Customer Retention
To convert your existing customer is easier than converting new customers because they already know you. Know what you offer and the quality of your service or product. This is why you want to offer them more items through one-time-offer upsell/down-sell and even email marketing to share them new offers from time to time. This is what software like ClickFunnels and GetResponse do. They both are great in these.
What is GetResponse?
GetResponse was an email marketing software and is one of the best in the industry. I even integrate it to my ClickFunnels account as Autoresponder. But now, GetResponse had evolved to a marketing software to create content, increase traffic and boost online business sales. It’s also the key in task automation such as email autoresponse which is useful for scheduled email sequence and welcome email automation.
Now, GetResponse also supports auto funnels, landing pages, webinars, autoresponder messages, and eCommerce store management.
Autoresponders are automated emails or messages that you sent to your customers based on activity. For example, when they sign up for your email list, we will send them the onboarding email series to welcome them and tell them what to expect. Then, for the daily newsletter, you can also create and send it to dedicated lists.
2. Create landing page
Yes, you can also create a landing page with GetResponse with any payment plan. The features are very user-friendly and responsive which gives you the ability to maintain the appearance quality on different devices.
3. Customer Relationship Management (CRM) Tools
GetRepsonse, as a list management tools do, provides great CRM tools that you can use to improve customer interactions. You can clearly group different leads and buyers based on the stage they are in and also potential earnings from them.
Hosting Webinar is one way to educate and converts high ticket products. You can host webinars up to 1000 participants and get the webinar to be stored for up to 20 hours with GetResponse in case anyone needs a replay. Not only that, but you can also integrate the autoresponder with the webinar and send out reminders when it comes.
A split test is one of the most important things to optimize the online sales process and get more sales. Getresponse lets you compare the performance of 5 messages at a go to find the winner.
Data is gold. Being able to analyze different data from your campaigns will let you scale your business effectively. You can have the email open rate, link clicks, ROI, metrics, and performance all in one dashboard.
What is ClickFunnels?
ClickFunnels is online software that helps people to build their sales process. A software that is optimized to build the best sales funnels to increase your conversion rate. A sales funnel is breakdown into several pages in ClickFunnels and each page will have its own functions. Your potential customer would just need to make a simple decision of “YES or NO” in every step of the sales funnel.
Let me share a bit of how ClickFunnels was built. There was this entrepreneur that makes money online struggling to get his sales to funnel, web design, copywriting all to be built as and when he needs. Typically it takes a week or 2 for his team or the outsourced company to build one and come back to him. Also, it costs over $10k for him to build one. So, he had the idea of building this software that makes it easier for the online business owner to build their sales funnel within hours.
As he knows the struggle of online business owners, ClickFunnels is designed and built to let you create an entire funnel using ready-made templates so you don’t need to start by scratch. But modeling the top converting sales funnel that works. Don’t copy, but learn. Learn from what works but not reinventing the wheels.
How ClickFunnels Works?
To start, you can claim your 14-days trial of ClickFunnels here. During the free trial period, you can have full access to all the features in it. And only after the 14-days you’ll get charged based on the plan you select. If in the event you decided to stop it within the 14-days, no charges to be made.
Once you had the free trial account setup, you can go through all the tutorials in ClickFunnels to learn how to build a high-performance sales funnel. Also, we’ve provided some useful step-by-step guide for building the sales funnel from scratch.
If you’re a beginner or have never built one before, fear not. You can start with the templates and utilize the drag and drop functions to build yours. To add on, there are different integrations that you can add to your funnels. For instance, the most important ones, the payment gateway, autoresponder, WordPress Sites, E-commerce sites, and so on. All these are important to collect payment and communicate with your customers.
1. Funnel Templates
ClickFunnels is like a huge Lego set where you can add different building blocks to your page with just a few clicks.
Also, you can start with 3 main funnels like a lead funnel, sales funnel, event funnel, and membership funnels. Each funnel is designed to work as it is and focuses on its goals.
- Lead Funnel: This funnel focuses on collecting leads that are directed to your landing page from your traffic source. Typically, will consist of 2 pages. Lead page and thank you page.
- Sales Funnel: This Funnel focuses on converting leads into sales. For this, we will have 3-5 pages depends on your offer. It starts with a landing page/sales page, then upsell page, and thank you page.
- Event funnel: This funnel is extremely useful to sell tickets and fill your events. We’ll have 4 pages here. Page 1 for webinar content and “ticket” selling and then thank you page or reminder page for the webinar. Page 3 will be a webinar reminder or webinar page and the last page for webinar reply.
- Membership funnel: This is my most favorite funnel. As it helps to serve my paid members and fulfill my online courses or members area.
With ClickFunnels, you can expand the functions with external tools like payment gateway, autoresponder, and other platforms through one-click integration.
3. Drag & Drop Visual Customization
When you want to customize a landing page in ClickFunnels, it’s easy as drag and drop. You can start by choosing a simple template as your baseline to start, and then add on specific elements or changing the elements by just drag and drop to your desired locations.
4. Clone Funnel
Like what a template does, if you have got high converting funnels that provide great results, you don’t need to build another one from scratch. Just clone it with one click and edits the elements to match your content.
If you would like to share your funnel with your customers or friends, it is very simple where you can generate a share funnel URL to be shared. Anyone who clicked on the URL will get the exact funnel as you have.
Summary – GetResponse vs ClickFunnels: Which One Should You Use?
Both are awesome platforms in their own field. ClickFunnels is the best sales funnel builder while GetResponse is the best email marketing software. Although there are some similarities in some of the features they provide, I suggest that you make the best choice based on your needs.