How To Add Facebook Pixel To Shopify

Today, we’re going to show how to install Facebook Pixel on Shopify. Shopify is an eCommerce website builder with extensive functions. You can get started with a 14-day trial here. Or you can also read our full guide on how to build an eCommerce store from scratch here without any experience.

Facebook Pixel is a powerful tool to track and retarget your visitors. It is such a great invention. It is how some website shows you their ads where ever you go after visiting them once. Sometimes it even includes what you say if you let Facebook record your voice.

But for marketers, Facebook Pixel is very powerful to target the right audience for your business. Failing to add Facebook Pixel to your website means that you’re unable to retarget those visitors.

How To Add Facebook Pixel To Shopify

First of all, you’ll need a Shopify account and a Facebook Ads account.

Then, head to your Shopify dashboard and select online store -> Preferences.

Shopify Dashboard

Here, you can see there are a few setups you can do. Including site title, meta descriptions, Google Analytics and Facebook Pixel.

Facebook Pixel Setup

Then, you’ll need to navigate to your Facebook Business Manager and create a new pixel. Here, you’ll need to copy the Facebook Pixel ID and paste it here. This process is rather simple as Shopify is a partner platform for Facebook.

After you’ve installed the pixel, remember to test it as you don’t want to spend thousands on ads and find out that the pixel is not working.

Video Guide

We’re also prepared a video guide for installing the Facebook Pixel as below. You may follow it step by step.

Shopify Facebook Pixel Installation


Facebook Pixel is a very important tool to track, retarget and create a custom audience for future marketing and scaling your business to another level. In the end, you might not be making big money in your first 100 sales on your e-commerce site, but these sales are very important to train your pixel so Facebook can further create a lookalike audience from the 100 customers.

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