When we bring our business online, there are plenty of tools that we use to build systems for our business so it can be automated and running 24/7 for us. There are 2 platforms that have made a lot of successful online entrepreneurs. It’s ClickFunnel and Kajabi. Both platforms are very effective in what they do and sometimes it is hard to choose between both.
But, we are going to help you by breaking down the difference between both platforms and which is more suitable for you.
ClickFunnels is a sales funnel builder which is suitable for almost every online business to use and build an effective sales process online. You can use it to both sell digital products and physical products. Some of its members even made over 8-figures with the platform.
Kajabi on the other hand focuses on digital products only. You can host your digital products, online courses, membership sites, and coaching easily with Kajabi. specializes in being an all-in-one online course platform, empowering people to turn their knowledge into digital products, online courses, and membership sites.
How ClickFunnels and Kajabi Can Works Together
Kajabi as a content delivery system, helping entrepreneurs to host digital products is one of the things it does incredibly well. You can have the entire online courses and membership sites hosted on Kajabi and allowing people with different premiums paid to access only the part intended to.
This library of product templates empowers entrepreneurs to build out a “perfect” product faster than ever before.
Along with product blueprints, Kajabi is also designed to help the end-user learn more effectively while taking your online course or training.
But how about selling more copies of your courses. Here’s come ClickFunnels. ClickFunnels had been proven to be able to build and sell both digital and physical products effectively. So, you can use ClickFunnels as the front end of your sales process, and use Kajabi to fulfill the digital product sold.
ClickFunnels Features Overview
High-Converting Sales Funnel
ClickFunnels as a pretty young business has helped entrepreneurs to sell more products through the application of the sales funnel. A sales funnel is simply a series of pages that are designed to guide visitors into leads or customers.
Compared to websites, the sales funnel offers a guided journey for your visitor telling them where to go next and what to do. All they need to do is to make a simple decision like Yes or No.
Drag-and-Drop Page Builder
Building and customizing a page has never been so easy. Not to say, you can start with the pre-built template.
But merely by understanding the page structure, you can easily add different elements to your page with just drag and drop. If it does not fit well, simply drag to where it should be.
This is effectively the email marketing feature for ClickFunnels. You can have all the email marketing campaigns on other platforms, but why not using the same platform if you can. Personally, I am not using this feature. But instead, hosting my email marketing campaign at another platform called GetResponse.
Why? I have had all my email list there since starting my business and GetResponse on its own is a great Autoresponder. I always get the best platforms for their capability. Same as I am not using GetResponse to build my landing page as ClickFunnels is the king.
One key thing to make predictable and recurring revenue in your business is with a subscription. With ClickFunnels, you can create the entire sales funnel with your membership area hosted there all in one.
One of ClickFunnels’ core strengths is to build high-converting sales funnels to sell your product. You can build your sales letter, upsell, cross-sell, down-sell, lead generation and follow up all with it.
As a business owner, always know your statistic data well and be able to know which part of your sales process needs to be optimized. I can say, ClickFunnels does this well as it was built by marketers for marketers.
In online marketing, don’t assume it. Always split test your title, copy and design to get the best version with the best conversion rate. You can test it easily with ClickFunnels and control the amount of traffic going into either one easily with the slider.
The domain name is very important for your online business. It represents your branding. With ClickFunnels you can integrate our custom domain name easily.
Free Affiliate Account
If you want to earn a certain additional income with affiliate marketing, you can with ClickFunnels. Every ClickFunnels member will get a free affiliate account automatically when signed up. This is good as the ClickFunnels affiliate program is one of the best for everyone to promote and get recurring commissions.
Building a website on Kajabi is super easy as well. It’s modular design make it easy to edit each page based on the sections and elements. You first select the section, and add on different element in it as you need.
Similar to ClickFunnels, you don’t need to worry about hosting with Kajabi. Just subscribe to the plan you need and Kajabi will take care of the rest. This is something different compared to a self hosting WordPress site where you need to scale your server hosting with the site growth.
Email marketing is very important to get more sales for your online business to follow up and converting leads to customers. You can choose to use the email marketing tool built in with Kajabi or integrate with other third party provider’s tools for this.
You can start everything in the same platform and upgrade later only if required.
Product Sales Versatility
Kajabi offers different options to sell your digital products. You can offer a free trial, keep products at just a single price point, create subscription plans, integrate coupons, and even use one-click upsells.
This is very important to create different offer to people at different stage of your funnel.
This is the core feature of Kajabi. Kajabi is one of the best platforms for creating and selling online course.
Whatever you want to teach, Kajabi can help you create it, host it, and promote it. You can then craft your offer and sell it to your audience all within the same platform.
ClickFunnels has two pricing options.
The basic one costs $97 per month and includes 20 funnels, 100 pages, 1 user, 3 payments gateways and domains, chat support, and access to Funnel Hacker Forum as well as Funnel Flix.
The advance plan costs $297 per month and includes unlimited funnels and pages, 3 users, 9 payment gateways and domains, unlimited follow up funnels, priority support, weekly peer review hackathons, and access to Funnel Hacker Forum as well as Funnel Flix.
You can try for free for 14-day before signing up for the package. You are getting full features for the trial account as well. Just give it a chance and decide later.
The basic costs $119 per month (billed annually) and includes 3 products and pipelines, unlimited landing pages and marketing emails, 10,000 contacts, 1,000 active members, 1 website, and 1 admin user.
The standard costs $159 per month (billed annually) and includes 15 products and pipelines, unlimited landing pages and marketing emails, 25,000 contacts, 10,000 active members, 1 website, and 10 admin users.
The advanced plan costs $319 per month (billed annually) and includes 100 products and pipelines, unlimited landing pages, 2 million marketing emails, 100,000 contacts, 20,000 active members, 3 websites, and 25 admin users.
Kajabi has a 14-day free trial, though, so that’d be the place to start.
Final Thought – Kajabi vs ClickFunnels: What’s Best For Your Online Business
So which platform is more suitable for your business?
If you are selling both physical and digital product, you should try ClickFunnels.
If you are focusing on digital courses, you may try Kajabi.
Both platforms are great and are able to work together well to market, sell and fulfill the order.
Both ClickFunnels and Kajabi have free 14-day trials. So, you can try and decide later.