Are you thinking of starting an eCommerce store? Not sure which platform to start?
Today, we are going to talk about the 2 big eCommerce store building platforms, Shopify and WooCommerce. Both platforms are awesome, but of course, there are some pros and cons to using either one.
As a business owner, the platform should be the last thing you worry about. And hence, choosing the right eCommerce platform that fits your business is the first thing you need to do right.
In this guide, we will show you a detailed comparison of Shopify vs WooCommerce. The goal is to break down their advantages and disadvantages to help you choose the best option for your eCommerce store.
Table of Contents
- 1 What is Shopify?
- 2 What is WooCommerce?
- 3 What to Look for in Your eCommerce Platform?
- 3.1 Ease of Use: Shopify vs WooCommerce
- 3.2 Cost: Shopify vs WooCommerce
- 3.3 Payment Methods: Shopify vs WooCommerce
- 3.4 Integrations and Add-ons: Shopify vs WooCommerce
- 3.5 Shopify vs WooCommerce Dropshipping
- 3.6 Scalability and Growth: Shopify vs WooCommerce
- 3.7 Technical Support for WooCommerce vs Shopify
- 3.8 Shopify Vs Woocommerce: Which Platform is Better for Ecommerce?
What is Shopify?
Shopify is an all-in-one platform that makes it easy for you to create a fully functional eCommerce store. You can accept payments, and manage your inventory all from a single platform. Shopify had made it ideal for anyone to start selling.
What is WooCommerce?
WooCommerce, on the other hand, is an eCommerce plugin built for WordPress. You need to first have the WordPress site installed and running. Then, add the eCommerce functions to it. Because of the open-source nature, you can customize every aspect of your store and build custom extensions.
What to Look for in Your eCommerce Platform?
When deciding on the platform, always remember this. Are you or your team going to manage it? What is their technical level? There are also a few other things that you absolutely need to keep in mind when starting an online store.
Depending on the number of products that you are selling and the business model that you are looking at, you should only choose the one that suits you.
Ease of Use: Shopify vs WooCommerce
Most users starting an online store are not web designers or developers. Rather, some start as a solopreneur. That’s why it is very important to minimize the technical knowledge required to run and maintain the online store.
Shopify – Ease of Use
Shopify is a fully hosted platform which means you don’t need to install, manage, or update any software. You also don’t need to worry about hosting, security, performance, backups, and compatibility issues. All you need is to sign up and you are good to go.
As soon as you sign up, you will see the main dashboard.
From here, you can see everything is marked clearly on where to add a new product, check your new order, store setting, and theme setting. Shopify does offer free and paid themes for you to get started. And to customize a theme in Shopify, what you need to do is just select the section element you want and the entire section is added.
Shopify comes with an intuitive drag and drop interface. What you need after adding the elements is to drag to rearrange the flow and use the dropdown list, to select how many items you want.
This is good for most because you can get the best section designs that are commonly used in a high-converting eCommerce store. But the downside would be a lack of customization capability. Everything is modular, and if you want to change something inside, it’s the HTML and CSS coding.
For most users, the large selection of extensions and themes available in Shopify is more than enough to get started and grow your online store.
WooCommerce – Ease of Use
WooCommerce is not a hosted platform like Shopify. It is a plugin under the WordPress site. This means you will first need to get your WordPress site up and running. This includes getting web hosting, configuring the WordPress site, installing WooCommerce, managing updates, keeping backups, and making sure that your website is secure.
As it is running on the WordPress platform, it is very flexible to work with WooCommerce. Leveraging the powerful capability of WordPress, you can first have full control of the whole platform and there are over 50,000 WordPress plugins for you to enhance your website functionality.
For building the website itself, you can opt to use the drag-and-drop web builder plugin like Elementor to build your beautiful store.
But one of the biggest downsides, when compared to a Shopify store, would be setting up the entire site and managing everything on your own. Also for the payment gateway, you also have to signup for a merchant account or similar service like Stripe / PayPal.
While the WooCommerce guided setup wizard is helpful, it does not come close to the ease of use of Shopify.
Cost: Shopify vs WooCommerce
The true cost of using Shopify
Shopify offers 3 main plans for everyone to sign up. Their basic plan starts at $29 per month, and you can upgrade to the Shopify plan for $79 or the Advanced Shopify plan for $299 per month.
Each of these plans includes an SSL certificate and web hosting.
The basic plan comes with enough features to set up a new online store. You can add unlimited products, 2 user accounts, unlimited file storage, and more.
However, if you need to add on the other functions via apps, that’s might be another additional cost depending on the apps.
I had done an in-depth comparison for each plan you can check it out where everything is detailed out there.
Payments are another factor that affects your costs. Shopify offers its own Shopify Payments solution which costs 2.9% + 30 cents per transaction.
If you want to use third-party payment gateways or your own merchant account, then you will be charged a flat fee of 2.0% for all transactions. When you upgrade to a higher plan, you can get the fee reduced as well.
The true cost of using WooCommerce
WooCommerce is an eCommerce plugin for WordPress.org (also known as self-hosted WordPress). It is open-source and freely available as a WordPress plugin.
However, you’ll need a domain name, SSL Certificate, and a WordPress hosting account to start a WooCommerce store.
Typically, a domain name costs $14.99, and web hosting around $2.95 / month.
Bluehost is the official web hosting provider recommended by WordPress.
And for every Bluehost web hosting sign-up, you will get a domain name together with the subscriptions with other free stuff offered.
As you can see, the cost of starting a basic WooCommerce store is significantly lower than Shopify. And, WooCommerce also doesn’t charge you a percentage fee for your transactions.
But when your site grows, the same goes for your hosting cost as you may need more advanced hosting. And the other plugins cost to add to the functionality of your store.
However, one clear advantage of using WooCommerce is that you can often find free alternatives to the paid extensions. With the number of free themes and free add-ons available for WooCommerce, it’s definitely the winner when it comes to cost.
Payment Methods: Shopify vs WooCommerce
This is the most important part of an eCommerce store. Being able to collect money from your customer. While there are many payment gateways that you can use. Some payment methods may not be suitable for you, and others may not be available to your customers.
This is why it’s important that your store can accept different payment options.
Payment Options in Shopify
Shopify offers plenty of payment options that you can use to receive payments from customers. It has its own payment solution called Shopify Payments as well as all popular third-party payment gateways. Depending on your country, you can select different payment options.
The downside is that Shopify charges an extra 2% fee on each transaction made through third-party payment gateways. Where Shopify Payments has flat credit card fees, but no other transaction fees.
Payment Options in WooCommerce
WooCommerce offers PayPal and Stripe payments by default. But, it also supports all other popular payment service providers through add-ons. A quick search in the extensions store found that WooCommerce supports up to 67 extensions in the Payment category.
WooCommerce even has support for many regional and less popular payment services. Since WooCommerce is open-source, anyone can create add-ons and integrate with WooCommerce.
As a self-hosted platform, you are only charged transaction fees by your payment gateway or your bank. WooCommerce never charges you any fee on your store transactions which is a major plus.
Integrations and Add-ons: Shopify vs WooCommerce
Add-ons are good for any web building platform as you want a lightweight website with things you need. A bad builder platform is the one that offers everything by default, making your website’s loading speed slow.
Common things like email marketing software, lead generation tools, analytics tools, etc.
Both Shopify and WooCommerce have a massive extensions directory, and they integrate with many third-party services. There is a plugin for everything.
Shopify Add-ons and Integrations
Shopify comes with an App Store where you can buy add-ons for your Shopify store. This stands very important in adding functionality to your eCommerce store. With hundreds of apps in the store, you can definitely find the one you need.
For email marketing, they have integrations to autoresponder like GetResponse which helps you grow your email list and manage your email marketing campaigns through it. There are also other apps for SEO optimization, bundle offer, product reviews, discounts, countdowns, and more.
Same advice here, only install those you need. Don’t overload your site.
WooCommerce Add-ons and Integrations
WooCommerce itself does provide some extensions that work with it. But as mentioned before, as it is running on WordPress, you can leverage the WordPress plugins as well.
Due to the low barrier of entry, there are a lot more integrations and add-ons available for WooCommerce than Shopify. Almost all third-party tools and service providers have their own plugins to seamlessly integrate with your WooCommerce store.
And if you need something special, it is also easier to get a developer to build and integrate with WordPress. Your plugin will not need to go through the review as Shopify did.
Shopify vs WooCommerce Dropshipping
Dropshipping is a business model where you don’t keep inventory. You leverage on your supplier’s inventory and only order the item once someone makes a purchase. After you received the money from them, then only you order from your supplier and then, they will ship it to your customer.
Due to its low overhead, dropshipping has become a popular business model around the world. But how both platforms can adapt to the dropshipping business model? Let’s find out.
Dropshipping with Shopify
Shopify dropshipping had been one of the most mentioned keywords online. Many gurus had been teaching on how to build a dropshipping business with Shopify. Why is it so? Shopify is suitable for anyone that just started and wanted to build an eCommerce business.
With the integration with platforms like AliExpress and print-on-demand vendors like Printify and Printful, one can easily import products from these platforms to their Shopify store.
Dropshipping with WooCommerce
WooCommerce is also a popular choice among dropshipping businesses. Mainly because WooCommerce is lower costs compared to Shopify and does allow you to install extensions that automate the fulfillment process.
You can easily find extensions that allow you to instantly import products, fulfill orders from your website, and more.
Scalability and Growth: Shopify vs WooCommerce
When you select a platform to run your business, you should start considering whether can it copes when you are having a 7 or 8 figures business. It may seem early to start thinking about it now. But, you should to avoid any hiccup when upgrading in the future.
For example, you may need more product listings and more staff to manage your business.
Scalability on Shopify
Shopify provides 3 standard plan. You may start with the Basic Shopify and upgrade to Shopify or Advanced plan anytime when required. However, what if the Advanced Shopify plan cannot fulfill your business requirement, you can always upgrade to the Shopify Plus plan.
The Shopify Plus plan is customized for big business requirements, where the price is around $2,000 per month offering enterprise-grade of service.
Scalability on WooCommerce
WooCommerce is a self-hosted platform which means you need to take care of the hosting server capability to avoid server breakdown due to the storage or bandwidth as your business grows.
If you are starting on shared hosting, probably you will need dedicated hosting at this point in time.
By doing this, your hosting cost will definitely increase, but be very sure to control resources, and only take what you need. If you are not a technical guy, probably you will need experts to consult for this.
For a hassle-free solution, Shopify will do all this dirty work and you just simply upgrade the plan.
Technical Support for WooCommerce vs Shopify
Both WooCommerce and Shopify are quite easy to use. However, there will be times when you need some help. This is when support comes into place.
Technical Support on Shopify
As Shopify is an eCommerce store building platform that charges you monthly for the SAAS service, you can expect technical support for what you pay for. The support team at Shopify knows everything about the platform and is able to escalate to the right person if the 1st level of support unable to resolve it.
For all plans, Shopify provides 24/7 support via live chat, phone, email, and Twitter. Not only that but there are also the documentation and communities for you to raise your questions if you want.
It also maintains a directory of Shopify Experts that you can hire if you need extra help or if you want to integrate a third-party solution.
Support Options for WooCommerce
WooCommerce is one of the world’s most popular eCommerce platforms. There are many experts out there to help when required. Not only that, WooCommerce also has extensive documentation, tutorials, and guides that allow you to help yourself.
But one thing about WooCommerce, is you are putting every single bit together on your own. If it’s a web hosting issue, you need to talk to your hosting provider and if it’s the theme or extensions, you will need to get support from the respective team for support.
There are many people out there that may be able to help you but still, it’s a hassle to get good support on time.
Shopify Vs Woocommerce: Which Platform is Better for Ecommerce?
Shopify and WooCommerce are both powerful platforms to start your eCommerce store. There is no right or wrong in choosing either one.
If you want something simple, then Shopify it is. An end-to-end solution for eCommerce store building. And, everything can be done pretty fast.
However, there is a risk for running your business on other’s platforms only. You have no control of it. Shopify can change the plan, rule, or even take down some features.
WooCommerce, on the other hand, is open source and gives you full control of your website. It costs lower compared to Shopify as most of the things you are actually handling are on your own rather than the end-to-end solution.
You are the one to put everything together. For a beginner, it might take some time for you to learn and build the store before you can start selling. But don’t worry about that, there is a lot of video tutorial on YouTube that teaches you how to do that.
So, if you are looking for a hassle-free solution, then Shopify is what you need. And, if you are looking for more control over your store, then WooCommerce is for you.
Still unable to make up your mind? Get the 14-days free trial from Shopify to start feeling it yourself.