When we want to sell a product/service to a client, we don’t talked about the specs and features only. Instead, we should focus on how to hook them emotionally. So, instead of us trying hard to persuade them to make the purchase, their inner voice has already make the purchase decision. Today, we will be discussing on how to use the Epiphany Bridge Script to bring your audience from where they are to where they want to be. It’s basically a way to sell a new opportunity through the art of storytelling and using stories to tell your epiphany of what got you excited about the new opportunity in the first place.
As you can see from the diagram above, there are 6 main elements the epiphany bridge script…
- Your backstory – which includes
- a) Your external desires and
- b) Your internal desires
- Wall – what blocked you
- Epiphany – Excitement about your new opportunity
- The plan
- Achievement and transformation
I will briefly walk you through my own epiphany bride story to show you how these elements come together…
Several years ago, I was in my late twenty workings in the telecommunication industry. At that time, my working hours are very long despite the company is giving me good pay. But sooner, I realized that my wife and I were unhappy and miserable. I need to stay away from my family for long hours and sometimes even working overtime till late midnight. Not to mention, I would need to attend meetings during the weekend as well.
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And despite earning good money, I had a house and some savings. But, I just knew my financial situation was nowhere I wanted it to be or SHOULD be. Despite all the years of hard work, I had a lot of credit card debt and a personal loan to pay off… (backstory)
HERE after reading Rich Dad Poor Dad, I decided that I would start to invest in the world of property. I need to escape the rat race forever, and live my life the way I wanted to live it… (external desire)
I also wanted to provide my wife and family… to give them the life they deserved and to prove to them and myself. So that I could look after them, and be a great husband and father… (internal desire)
So I quickly began to learn about property investment and personal development. I invested tens of thousands of dollars in property mentoring groups and courses. Also by taking actions as well as buying properties when I found good deals…
I soon discovered, however, that I had bitten off far more than I could chew… my properties weren’t set up tax efficiently, my property “guru mentors” maybe had their interests ahead of mine. And now cash flow was now a huge issue and causing a major strain on myself and my family… (the wall)
So reluctantly, after learning some valuable lessons, I sold a couple of properties, refinanced. I started to look at ways to increase cash flow… This is when I discovered the world of making money on the internet and decided to start an online business…
An online business was exactly what I had been looking for. It had low start-up costs, it would create the cash flow that could be re-directed into growing my business, increase my lifestyle, and invest in growth assets with lesser risk… (Epiphany)
So I found some good mentors and I set out to build an affiliate marketing online business…(the plan)
Even though I knew very well that this was NOT a get-rich-quick scheme, I soon realized that this would take a lot of work to start seeing some consistent results…
Over the next couple of years, I became obsessed with building my online business. Which certainly kept me going, but it also caused some problems… Even though I wanted to do this for my family, it did cause conflict with my wife at times. At times she struggled with what I was doing because she didn’t really understand the path I was on…
I also became frustrated with my results. I would make a bit of money, then it stagnated. It wasn’t consistent, so I constantly searched for new ideas and strategies, which often caused overwhelm… (conflict)
But finally, I found one particular mentor/program that really resonated with me and I immersed myself in his training… This is called the One Funnel Away Challenge by ClickFunnels, Russell Brunson. A 30 days challenge to build your business online.
I also found a group of people that also followed his methods with their own tweaks that were getting great results…
They were steadily replacing their working income with residual income and leaving their day jobs forever…
Achievement and transformation
And with their help, I began to do the same thing and build up my own consistent, recurring residual income month after month… (achievement)
The one thing that really transformed my results though, was to break free of the mentality of just “making money” and on to helping others…
Over the last several years, I had learned so much, despite my lack of CONSISTENT results… and once I made the mindset shift of using what I had learned to help others in a systemized format, rather than just worrying about making money just for myself, then everything changed…
Learn… Do… Teach… (transformation)
Now, you have read my Epiphany Bridge Script. What do you think if you are in the same struggle and wanted to break the current situation? While the story above might not be all true, but it is formatted into the epiphany bridge script. Something that the reader can sync with.
So now it’s your turn…
Write out your own epiphany bridge story using this script. Something that people can associate with you when they talk about that.
This is really something that any online entrepreneur (or an aspiring one) needs in their repertoire.
But how would you like a shortcut that could make this whole process a lot easier?
In case you wonder, you can check out the One-Funnel-Away challenge here as well to get you started.